Yard sign is a small, affordable, and versatile outdoor sign typically made of corrugated plastic and displayed on a metal stake inserted into the ground. Commonly used for political campaigns, real estate, business advertising, and personal events like birthdays, yard signs are effective for local marketing due to their high visibility in high-traffic areas. To be effective, yard signs should feature a simple, clear, and catchy message with high-contrast colors and easy-to-read fonts.